With Apple ProRes encoding, Ninja Phone sends 10-bit color and brightness information from your camera to your smartphone’s screen. Professionals demand 10-bit, because it shows accurate colors, highlights and shadows, and removes contours between similar colors. So, a blue sky looks real, or a candle looks vivid in the dark, with no washed-out painting-by-numbers pictures. With 8-bit, you’re throwing away the subtlety and nuance, often leaving visible steps and flat imagery that can’t be repaired in editing. We solve this problem by not causing it in the first place.

In the same way 10-bit video encoding and compression preserves color, it also preserves shadows and highlights to give depth and nuance in the image, just like our eyes can see. This is High Dynamic Range, or High Brightness Range. 10-bit gives a billion levels of shadows and highlights in an image, to recreate all the depth and reality of real life. All on your smartphone – and direct from your professional camera and lens.